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Bloomington Transit is extremely happy to provide businesses with the
opportunity to advertise on our buses. Many companies have taken advantage
of this ideal marketing opportunity, and have found it to be valuable. Why
should your business be an advertiser?
MARKET PROFILE
TOTAL VEHICLES: 36
TRANSIT SYSTEM: Bloomington Public Transportation Corporation
AREAS SERVED: Bloomington
and Indiana University Campus
FLEET MILES: 120,000 monthly
ANNUAL RIDERSHIP: 2.36 million passenger trips
HIGHER IMPACT ADVERTISING:
No other medium delivers your message more effectively. Transit ads
carry your message where it counts, close to the points of purchase, the
mall, the grocery and many other retail centers. Bus routes coincide
with highly populated areas, ensuring that your ads get maximum
exposure. Transit ads reach high income residential areas, lower
income areas and everything in between. Interior displays give you
high visibility with a consistent daily audience, bus riders who are
otherwise difficult to reach. For high visibility, consistent
repetition and cost effectiveness, transit advertising delivers.
LOCAL MARKET
Transit advertising in the Bloomington
market is a great value with very little wasted circulation. The
seasonal fluctuations and transient nature of the Bloomington market make the immediate and
local nature of transit advertising a solid investment. Exterior
displays communicate to an audience on the move, both vehicular and
pedestrian, while interior displays communicate to the bus rider, a good
portion of which are Indiana University students. The bus lines serve
many of the major student apartment complexes and population centers.
Ridership averages well over 100,000 per month during the school year and
in some peak months exceeds 200,000. The main transfer center is
downtown in a highly visible area.
DESIGN SERVICES
Crosstown offers complete design and graphic services. An award winning
staff is ready to assist customers in the design and production of
effective displays. Everything from initial concept to final art is at the
clients disposal.
For more information on bus advertising, please contact Steve Pickering
at Crosstown Communications at (800) 711-5660 or visit their website.
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